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Even the chill of winter can’t dampen Coney Island’s energetic atmosphere!


Every year, the Coney Island Polar Bear Club hosts its popular New Year’s Day Plunge — when daring souls don bathing suits and costumes to take a quick dip in the Atlantic Ocean for fun and charity.

This year (2024), Ruby's Bar & Grill pledged 10% of our Jan. 1 profits to benefit the community fundraiser.


With unseasonably warm temperatures in the 40s and partly sunny skies, thousands participated in the 2024 plunge, which raised over $140,000 (according to the Coney Island Polar Bear Club's announcement in April) for a number of local Coney Island nonprofits, including the Alliance for Coney Island, the New York Aquarium, the Coney Island History Project, Coney Island Library, and Coney Island USA, just to name a few. 


Although Ruby’s is normally closed for the winter season, we DO open every New Year’s Day for the plunge. Whether you plan to participate in the Polar Bear Plunge or just miss the Coney Island Boardwalk, make sure to swing by Ruby's every Jan. 1. We’ll warm you up!


For more info about the 2024 plunge, click HERE.

For a glimpse of the 2024 plunge, check out these New York Post photos!


Check out some videos of the 2024 plunge on our Facebook page!

Check out our Instagram video of the 2023 plunge!


Here’s a great pre-pandemic video of the first plunge of 2020:

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